A prescription for small business marketing and advertising

When marketing, advertising, sales and merchandising words are thrown around by marketers, most small business owners find it hard to tell the difference, and wonder if it even matters! Here is a snapshot view, simply explained. It’s a 3 minute read. MARKETING is … What you do to capture and keep your customers over time.Continue reading “A prescription for small business marketing and advertising”

Branding takeaways from a Knight and his running shoes

I’ve just finished reading Shoe Dog. The Nike story from 1962 – 2016 authored by its Founder Phil Knight. Phil started with nothing and perservered through times when only his drive seemed to keep him going. And he was focussed – more interested in perfecting a shoe that helped sports people excel than being aContinue reading “Branding takeaways from a Knight and his running shoes”