Thanks for taking the time to add to your marketing learning curve. Here are some of the links I mentioned when we met.
Some background information when you are considering preparing your annual marketing calendar, link to article:
Some simple marketing things to consider when you are on a budget, link to article:
Simon Sinek’s model for inspirational leadership – starting with the golden circle and the question “why?”, link to TedTalk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Michael McQueen’s book “The New Rules Of Engagement” describes how the generations differ and more about Gen Y – the tech savvy, well educated and ambitious people poised to take on and change the world, link to book: https://michaelmcqueen.net/store/the-new-rules-of-engagement
The colour spectrum wheel might help when choosing a logo or brand colours
Visual Capitalist article “Why your customers are leaving – and how to win them back” link to full article: