Thanks for taking the time to add to your marketing learning curve. Here are some of the links I mentioned when we met.
Some background information when you are considering preparing your annual marketing calendar, link to article:
https://www.linkedin.com/pulse/end-late-night-last-minute-marketing-planning-avoid-stress-mcbride
Some simple marketing things to consider when you are on a budget, link to article:
https://www.linkedin.com/pulse/does-small-business-mean-marketing-budget-sherryn-mcbride/
Simon Sinek’s model for inspirational leadership – starting with the golden circle and the question “why?”, link to TedTalk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
The colour spectrum wheel might help when choosing a logo or brand colours. 99 designs have an interactive logo discovery tool “How to choose the right logo colour”check their blog
Visual Capitalist article “Why your customers are leaving – and how to win them back” link to full article:
https://www.visualcapitalist.com/customers-leaving-can-win-back/
The generations and Australia’s poulation defined by McCrindle http://www.mccrindle.com.au
Michael McQueen’s book “The New Rules Of Engagement” describes how the generations differ and more about Gen Y – the tech savvy, well educated and ambitious people poised to take on and change the world, link to book: https://michaelmcqueen.net/store/the-new-rules-of-engagement
Customer personas to define your target market, and knowing your ideal customer allows you to tailor the right solution to attract them. HubSpot have a free tool http://www.hubspot.com/make-my-persona or try Personapp personapp.io
HubSpot offer lots of free templates and downloads at https://www.hubspot.com/resources. For example there is a free content calendar download https://offers.hubspot.com/social-media-content-calendar
Mobile Friendly Website Test – google.com/webmasters/tools/mobile-friendly