Reading

I commend you for taking the time to add to your marketing learning curve. Here are some of the links I mentioned.

Some background information when you are considering preparing your annual marketing calendar, link to article:

 

Some simple marketing things to consider when you are on a budget, link to article:

 

 

Simon Sinek’s model for inspirational leadership – starting with the golden circle and the question “why?” – 18 min YouTube: 

 

 

 

 

 

 

 

 

 

 

 

The colour spectrum wheel might help when choosing a logo or brand colours.  99 designs have an interactive logo discovery tool “How to choose the right logo colour”check their blog

 

 

Visual Capitalist article “Why your customers are leaving – and how to win them back” link to full article:

https://www.visualcapitalist.com/customers-leaving-can-win-back/

 

The generations and Australia’s poulation defined by McCrindle http://www.mccrindle.com.au

 

 

 

Michael McQueen’s book “The New Rules Of Engagement” describes how the generations differ and more about Gen Y – the tech savvy, well educated and ambitious people poised to take on and change the world, link to book: https://michaelmcqueen.net/store/the-new-rules-of-engagement 

 

HubSpot  https://www.hubspot.com/resources has lots of free templates and downloads –  for example there is a free content calendar download https://offers.hubspot.com/social-media-content-calendar. And a free tool http://www.hubspot.com/make-my-persona to define your target market – knowing your ideal customer allows you to tailor the right solution to attract them.  (or try Personapp personapp.io)

 

Mobile Friendly Website Test – enter your web address at http://www.google.com/webmasters/tools/mobile-friendly

 

Social media image sizes 2021 – click the image below

 

 

 

 

 

 

 

 

 

 

Some advice for rejected Facebook ads, link to a 10 min article with screenshots

 

 

 

 

 

 

 

 

How to start a Clubhouse Room and moderate like a pro, link to a 10 min article with screenshots

 

 

 

 

 

 

 

TikTok for Business: Who, What and Why for Marketers, a 10 min video

 

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