Thanks for taking the time to add to your marketing learning curve. Here are some of the links I mentioned when we met.

Some background information when you are considering preparing your annual marketing calendar, link to article:



Some simple marketing things to consider when you are on a budget, link to article:



Simon Sinek’s model for inspirational leadership – starting with the golden circle and the question “why?”, link to TedTalk:


The colour spectrum wheel might help when choosing a logo or brand colours.  99 designs have an interactive logo discovery tool “How to choose the right logo colour”check their blog



Visual Capitalist article “Why your customers are leaving – and how to win them back” link to full article:


The generations and Australia’s poulation defined by McCrindle




Michael McQueen’s book “The New Rules Of Engagement” describes how the generations differ and more about Gen Y – the tech savvy, well educated and ambitious people poised to take on and change the world, link to book: 


Customer personas to define your target market, and knowing your ideal customer allows you to tailor the right solution to attract them.  HubSpot have a free tool or try Personapp 


HubSpot offer lots of free templates and downloads at  For example there is a free content calendar download


Mobile Friendly Website Test –



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