Branding takeaways from a Knight and his running shoes

I’ve just finished reading Shoe Dog. The Nike story from 1962 – 2016 authored by its Founder Phil Knight. Phil started with nothing and perservered through times when only his drive seemed to keep him going. And he was focussed – more interested in perfecting a shoe that helped sports people excel than being aContinue reading “Branding takeaways from a Knight and his running shoes”