Case Studies

1… Brief – WA Bed & Breakfast Association

Establish networking and information exchange for 120+ B&B operators. Coordinate committee and events, source trade discounts and suppliers.

Result

Cohesive and involved committee making strategic decisions to lobby, populate a website and interact with other national like-minded bodies. Regular newsletters offering trade discounts, special events arranged for AGMs and new member meetings.

Testimonial

“As novices, we really benefited from Sherryn guiding us through a marketing plan, and for the first time our member B&B operators got real membership value with great trade deals sourced, regular networking exchange and a weekly e-newsletter. At the time, we had some options put to us for tourism buy-ins and new industry partners and Sherryn coached us through the lobbying process. She arranged a Dunsborough AGM and a Swan Valley AGM with supplier exhibitors and a guest chef cooking a breakfast. Our members and prospective members were impressed”.

Barry White
President

2… Brief – Institute of Conveyancers WA

Brand and prospect sponsorship. Refresh conference promotional materials, secure key speakers and increase registrations.

Result

Sponsorship tripled, registrations up 220%, introduced delegate categories, secured a major sponsor for next conference and incorporated a charity beneficiary theme.

Testimonial

“For the first time the Institute employed a marketing consultant and the results were excellent. Sherryn McBride put together the prizes and sponsors for the event. She also came up with the idea of the Day Tripper Tickets and the All Day Tickets to increase participation in the event, as well as doing the groundwork for us for the sponsors in two years time. On behalf of the Institute may I extend to Sherryn our thanks and gratitude from the members and Council for the huge and successful effort you made.”

Excerpt ” From The President’s Desk”
The WA Conveyancer Magazine – State Conference Edition

3… Brief – Printmakers Association WA

Establish office, information exchange and marketing network through a Creative Development Arts Grant.

Result

Sought govt funding, attracted private sector sponsorships, secured gifted accommodation/workshop/exhibition space. Arranged sponsored exhibitions and artist-in-residence programs. Created a national information exchange amongst govt bodies and art galleries. Published a quarterly newsletter to 220 member artists.

Testimonial

“Sherryn has been a source of inspiration to the members of the Association. She has tirelessly organised and pursued the objectives of the committee with such efficiency that the Association has survived this era of funding cuts.

We were amazed that she managed to secure a large workshop which meant we could rent the studio space to printmakers who didn’t own their own equipment, and then topped it off with a sizeable exhibition space for our sole use. And, it cost us nothing!

We have never been in such a strong position and never have we had so many artists continuing their membership”

Tony Pankiw
President
Printmakers Assn of WA

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