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When did you last update your email signature?

An important branding opportunity all businesses have is their email signature. Don’t make it too big with large coloured banner images – we do not want to waste all our ink cartridge printing coloured logos when it is only the text we might want to keep!  As an example, here is my current electronic signature ToContinue reading “When did you last update your email signature?”

A prescription for small business marketing and advertising

When marketing, advertising, sales and merchandising words are thrown around by marketers, most small business owners find it hard to tell the difference, and wonder if it even matters! Here is a snapshot view, simply explained. It’s a 3 minute read. MARKETING is … What you do to capture and keep your customers over time.Continue reading “A prescription for small business marketing and advertising”

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