Author Archives: Sherryn McBride

Sharing this concise read published by Bang Digital on their blog 14.10.21 about the impact of iOS15 for email marketers. The latest buzz around email marketing has been all about the impending iOS 15 release and how it will impact email marketing. Well speculate no more, because iOS 15 is finally here! iOS 15 wasContinue reading “iOS 15 changed the game for email marketing”

There is a lot to be understood about your online marketing from the web statistics.  If you do not have a CRM package within your website, link up to Google Analytics marketingplatform.google.com.  It is a free software, and all you need is a Gmail account to get started.  

Marketing is what you do to create a demand for the service or product you provide. It is different to advertising – advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.   A satisfied customer is always going to beContinue reading “What is the definition of marketing for small businesses?”

Search engine optimisation.  If you have administration rights to your website you can SEO your own website yourself and it won’t cost you a cent to rev up your search engine rankings. Why not book a web optimisation session to find these 8 things, plus 5 features you can add to make your site more interactiveContinue reading “Optimise your website yourself”

Buffer.com have published their latest post on social media image sizes for Facebook, Instagram, LinkedIn, Twitter and Pinterest.  Click on image to download the list

Marketing is what you do to create a demand for the service or product you provide.  It is different to advertising – advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.  A satisfied customer is always going to be yourContinue reading “What is marketing?”

A simple marketing philosophy is to treat your clients the way you would want to be treated yourself. Provide the same service you expect to get yourself and put yourself in your client’s shoes. It’s a winner.

Headlines are the most important element of your advert or flyer. The headline creates the biggest impact for you, it fills in the blanks for skimmers. For effect, think about using a question or an intrigue statement as your headline on your next ad copy. 5 times as many people read the headline as readContinue reading “Is the headline of your ads and flyers important?”

Your database is more than just a shoebox full of business cards! It is important to create a formal database for email marketing your business.  Did you know it is one of your best marketing tools and an asset if you ever plan to sell your business?     It can be as simple asContinue reading “Your database is important for email marketing your business”