What is the definition of marketing for small businesses?

Marketing is what you do to create a demand for the service or product you provide. It is different to advertising – advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.   A satisfied customer is always going to beContinue reading “What is the definition of marketing for small businesses?”

Optimise your website yourself

Search engine optimisation.  If you have administration rights to your website you can SEO your own website yourself and it won’t cost you a cent to rev up your search engine rankings. Why not book a web optimisation session to find these 8 things, plus 5 features you can add to make your site more interactiveContinue reading “Optimise your website yourself”

Is the headline of your ads and flyers important?

Headlines are the most important element of your advert or flyer. The headline creates the biggest impact for you, it fills in the blanks for skimmers. For effect, think about using a question or an intrigue statement as your headline on your next ad copy. 5 times as many people read the headline as readContinue reading “Is the headline of your ads and flyers important?”

Your database is important for email marketing your business

Your database is more than just a shoebox full of business cards! It is important to create a formal database for email marketing your business.  Did you know it is one of your best marketing tools and an asset if you ever plan to sell your business?     It can be as simple asContinue reading “Your database is important for email marketing your business”

Haven’t got any testimonials? Here’s 3 ways to get them

1. Contact your customers and ask for them! Give them some indication of what you would like them to say and most clients will willingly oblige. If you think the word testimonial might scare people off, then ask customers “for their feedback” or “their story” or a “case study” instead. 2. Look through your connectionsContinue reading “Haven’t got any testimonials? Here’s 3 ways to get them”