Haven’t got any testimonials? Here’s 3 ways to get them

1. Contact your customers and ask for them! Give them some indication of what you would like them to say and most clients will willingly oblige. If you think the word testimonial might scare people off, then ask customers “for their feedback” or “their story” or a “case study” instead. 2. Look through your connectionsContinue reading “Haven’t got any testimonials? Here’s 3 ways to get them”

Recommendations and referrals are great marketing tools

In our buyer beware society, we take recommendations from our peers seriously. Third party recommendations rate amongst the best marketing tools for your business. Think about your own personal reactions – if you: move to a new suburb, do you pick the closest dentist or do you ask a neighbour for a recommendation to one who isContinue reading “Recommendations and referrals are great marketing tools”

Adopt the give not get policy when networking

What can you do for a prospective client or existing client without expecting anything in return? Can you network two clients who will benefit from this business connection? It costs you nothing to connect people and making introductions that will benefit both their businesses means both parties will be grateful you thought of them. ThisContinue reading “Adopt the give not get policy when networking”

Every business should have a mobile friendly website

There is one set of Google search results for desktop size screens and another set of Google search results for mobile size screens.  Without a mobile responsive website you would be missing out on all the searches people initiate from their mobile (which is the biggest majority).  Google now rates “mobile responsive” as the main search resultContinue reading “Every business should have a mobile friendly website”

How logo colours relate to your brand

A colour is synonymous with your brand, and your colour choice not only represents your business but also impacts your followers on a psychological level. If you haven’t already chosen your logo colours, Google “the colour spectrum” used by interior designers and choose colours from opposite sides of the colour wheel.  And it won’t matterContinue reading “How logo colours relate to your brand”

Headlines are the most read part of your copywriting

Headlines are the most read part of an advert or copywriting – are you seizing the opportunity? When copywriting, use your headline to state your benefits and grab the reader’s attention.  If not, the chance of the rest of the advert being read is virtually none.  Questions and intrigue statements work well. Did you know on averageContinue reading “Headlines are the most read part of your copywriting”

When did you last update your email signature?

An important branding opportunity all businesses have is their email signature. Don’t make it too big with large coloured banner images – we do not want to waste all our ink cartridge printing coloured logos when it is only the text we might want to keep!  As an example, here is my current electronic signature ToContinue reading “When did you last update your email signature?”

A prescription for small business marketing and advertising

When marketing, advertising, sales and merchandising words are thrown around by marketers, most small business owners find it hard to tell the difference, and wonder if it even matters! Here is a snapshot view, simply explained. It’s a 3 minute read. MARKETING is … What you do to capture and keep your customers over time.Continue reading “A prescription for small business marketing and advertising”

Do you have 12 months to achieve your 12 month marketing goals?

If you were to work your formula on a traditional working year, then to achieve 12 month goals, set your priorities on having 7 months to achieve them.  Consider that in theory there are 110 weekend days, 10 public holidays, 10 sick leave days and 20 annual holiday days. That eliminates 150 days from yourContinue reading “Do you have 12 months to achieve your 12 month marketing goals?”