The goal of this new editor is to make adding rich content to WordPress simple and enjoyable. This whole post is composed of pieces of content—somewhat similar to LEGO bricks—that you can move around and interact with. Move your cursor around and you’ll notice the different blocks light up with outlines and arrows. Press theContinue reading “Welcome to the Gutenberg Editor”
Author Archives: Sherryn McBride
Dynamic web links
Revisit the home page of your website and check that you have placed as many dynamic links to the existing words as possible? Dynamic links are underlined words and when clicked on they take you to more information stored on other pages. It helps visitors click through your site quickly, choosing either yourContinue reading “Dynamic web links”
Headlines are the most read part of your copywriting
Headlines are the most read part of an advert or copywriting – are you seizing the opportunity? When copywriting, use your headline to state your benefits and grab the reader’s attention. If not, the chance of the rest of the advert being read is virtually none. Questions and intrigue statements work well. Did you know on averageContinue reading “Headlines are the most read part of your copywriting”
When did you last update your email signature?
An important branding opportunity all businesses have is their email signature. Don’t make it too big with large coloured banner images – we do not want to waste all our ink cartridge printing coloured logos when it is only the text we might want to keep! As an example, here is my current electronic signature ToContinue reading “When did you last update your email signature?”
A prescription for small business marketing and advertising
When marketing, advertising, sales and merchandising words are thrown around by marketers, most small business owners find it hard to tell the difference, and wonder if it even matters! Here is a snapshot view, simply explained. It’s a 3 minute read. MARKETING is … What you do to capture and keep your customers over time.Continue reading “A prescription for small business marketing and advertising”
Do you have 12 months to achieve your 12 month marketing goals?
If you were to work your formula on a traditional working year, then to achieve 12 month goals, set your priorities on having 7 months to achieve them. Consider that in theory there are 110 weekend days, 10 public holidays, 10 sick leave days and 20 annual holiday days. That eliminates 150 days from yourContinue reading “Do you have 12 months to achieve your 12 month marketing goals?”
Is your website mobile responsive?
Mobile friendliness is a Google ranking signal. That’s not a minature version of your website visible on a mobile, it is a site designe d to be read in a cascadng fashion as you swipe the page. You can check your own website by Googling “Google mobile friendly test” and then enter your website URL. Continue reading “Is your website mobile responsive?”
Client retention
The Harvard Business Review reports that a 5% increase in client retention can increase profits by nearly 100%. What are you doing to encourage client retention?
A tip when renewing your domain name
Next time you renew your web domain name, do so for the longest period possible. Google counts the length of your renewal as a vote toward your search engine ranking. You can pick up lots of quick tips, simple ideas and free tactics to rev up your marketing by joining the newsletter from the homeContinue reading “A tip when renewing your domain name”
Facebook Lead Trainer Certification
Using my downtime to keep up-to-date with my Facebook Certifications. The Small Business Boost with Facebook/Instagram sessions commenced in around WA in 2019 will continue again in regional WA in 2020 when Australia is back in business. Go to https://marketingtalk.com.au/about-me/ to see what regional areas we met small businesses in 2019.