What is marketing?

Marketing is what you do to create a demand for the service or product you provide.  It is different to advertising – advertising is concerned with making sure potential customers have heard of your product, while marketing focuses on capturing and keeping your customers over time.  A satisfied customer is always going to be your best referral and a successful business is one that does everything it reasonably can to keep customers satisfied.Sherryn McBride Marketing Talk WA

Published by Sherryn McBride

Sherryn McBride and Marketing Talk. Consulting, marketing workshops, industry talks, workplace training and social media.

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