Is the headline of your ads and flyers important?

Headlines are the most important element of your advert or flyer.

The headline creates the biggest impact for you, it fills in the blanks for skimmers.

For effect, think about using a question or an intrigue statement as your headline on your next ad copy.

5 times as many people read the headline as read the body copy.  When you’ve written your headline you’ve spent 80c of your dollar.

Published by Sherryn McBride

Sherryn McBride and Marketing Talk. Consulting, marketing workshops, industry talks, workplace training and social media.

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