Your database is more than just a shoebox full of business cards!
It is important to create a formal database for email marketing your business. Did you know it is one of your best marketing tools and an asset if you ever plan to sell your business?
It can be as simple as an Excel sheet listing everything on a business card and at least one extra column to categorise the contact. If you decide to run a newsletter plugin from your website, an Excel sheet can be easily imported. If you run a newsletter from a newsletter software package, you can import an Excel sheet straight into your CRM.
If you haven’t created a database, then the start of a New Year is a good reason to do so!