Headlines are the most read part of an advert or copywriting – are you seizing the opportunity?
When copywriting, use your headline to state your benefits and grab the reader’s attention. If not, the chance of the rest of the advert being read is virtually none. Questions and intrigue statements work well.
Did you know on average only 20% of people read the copy word for word, so headlines can help fill in the blanks for skimmers. This applies, to articles, ads, Facebook ads, LinkedIn ads, Instagram ads, blogs, brochures and flyers.