Headlines are the most read part of your copywriting

Headlines are the most read part of an advert or copywriting – are you seizing the opportunity?

your marketing check listWhen copywriting, use your headline to state your benefits and grab the reader’s attention.  If not, the chance of the rest of the advert being read is virtually none.  Questions and intrigue statements work well.

Did you know on average only 20% of people read the copy word for word, so headlines can help fill in the blanks for skimmers. This applies, to articles, ads, Facebook ads, LinkedIn ads, Instagram ads, blogs, brochures and flyers.

Published by Sherryn McBride

Sherryn McBride and Marketing Talk. Consulting, marketing workshops, industry talks, workplace training and social media.

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