The Pareto Principle – the 80/20 rule

Have you, should you or do you apply the 80-20 rule to your business?

That is the law of the vital few: 80% of your sales probably come from 20% of your clients.

With that in mind here are 4 questions to ask yourself?

1… Would it be more profitable if you concentrated on just your prime target market?

2… Should you apply the 80-20 rule overall?

3… Should you apply the 80-20 rule to each market segment?

4… Who are your top 20%?

If this is something you haven’t done for a while, grab a coffee, pull up your database or your sales statistics and run through the questions above.

Published by Sherryn McBride

Sherryn McBride and Marketing Talk. Consulting, marketing workshops, industry talks, workplace training and social media.

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