Don’t assume your customer will know you offer a better product/service.

Don’t assume your customer will know you offer a better product/service. Create a fact sheet/checklist, and think about:
• What is your purpose?
• What makes you, your product/service different from your competitors?
• What makes people want to buy your products and services?
• It costs you nothing to be different

When you have thought through the essence of your business, then write up some notes towards a point of difference statement.
Eg
• 5 standards we believe in
• 4 reasons to choose us
• 3 big differences between us and other…
• 2 things to know before you decide to purchase

Then use it within your promotional material, it can be adapted for posters in your reception/workshop, a page on your website, a flyer in your packaging etc.

There are 4 more ideas to help you with your marketing learning curve when you click on the link below

Published by Sherryn McBride

Sherryn McBride and Marketing Talk. Consulting, marketing workshops, industry talks, workplace training and social media.

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