The next marketing workshops and talks


Next Coffee Conversation


Coffee Conversations: Wed 7th Feb 2018

Marketing Coffee Conversations

'How to" marketing in small bites, sweetened with a barista coffee & cake!  

"6 quick sales & marketing tips to start your year" 

Get your business noticed, remembered & referred ... one topic at a time.

Wednesday 7th February 2018

9.30 to 9.45    ...  place your coffee order and meet other business owners 

9.45 to 10.30  ...  "6 quick sales and marketing tips to start your year"

10.30 to 11.00 ...  introductions and connections - cafe style

$35 includes "one manageable marketing chunk" (the 6 tips), your notes handout, a barista coffee, a  bite to eat and an opportunity to connect with 15 other business people. 

No powerpoints, no upsells, just sound marketing advice you can action immediately - and bring along your business cards for a relaxed way to make connections. Venue TBA.

Remember that every day you delay your marketing is a gift to your competition! Hope to see you there!


Next Hands On Facebook For Business Workshop

Hands-On Facebook Training: Wed 21 March 2018. Create more engaging content and put a 3 month content marketing strategy in place.

Bring your laptop and join other business owners all working on leveraging marketing from their own Facebook Pages alongside you. 

Includes:

  • Where to find the functions that create the ripple effect  
  • One simple strategy guaranteed to save time/boost productivity 
  • How to allocate the "post updates" process logically
  • What to post? 70+ examples to create engaging content
  • How to extend your reach and make your page more interactive
  • A tiptoe through the advertising and page promote options
  • A rundown of the most commonly used admin functions 
  • How to measure and monitor security and success online   
  • How to create a strategy that will keep "likers" coming back
  • The 3 things that generate Facebook SEO (just as Google has SEO, so does Facebook)
  • Tips to avoid - mistakes I've made myself
Cost:      $350  
When:   8.45 am - 12.30 pm Wed 21st March 2018 
Venue:   755 Albany Hwy, East Victoria Park

$350 includes ... coffee on arrival and a "healthy or sinful" morning tea. Plenty of off street parking. A market place table for your promotional materials and introductions all round before the morning tea break.  Plus a 30 page handbook full of screen shots, function notes, templates, action items and step-by-step instructions to keep your Facebook marketing compass on course. This lets you think about the possibilities for your business instead of worrying about writing down the detail!

Pre-requisites ... This is not a "how to get started" workshop, it is a "how to leverage more marketing from the page you have." You must have admin access to your business page, normally access it from your personal Facebook page and have at least 30 likes to benefit from the training. Bring your laptop and mouse, do not bring a tablet as it does not allow you the same functionality.

Naturally there is a money back guarantee, because I guarantee you will be surprised at what you can do to maximise your marketing when you put a strategy in place and create more engaging content.

Remember that today's posts can reach tomorrow's buyers and referrers, and word of mouth influences purchasing decisions ... so ...  Every day you delay your Facebook marketing is a gift to your competition.

Hope to see you there!


Next Hands-On LinkedIn Training For Business Workshop


Hands-On LinkedIn Training Wed 21st Feb 2018. A professional personal profile is a rich resource for industry connections and potential clients.

Hands On LinkedIn Training for Business, Perth

Bring your laptop and join others working on their own LinkedIn profile alongside you. Professional profiles build relationships respectfully ... then the prospecting and conversions will reap you rewards.  

Working on your personal LinkedIn profile, we will cover:

  • 12 profile markers that get you "the most eyeballs on copy"  
  • 3 tiers of connections that become your circle of influence 
  • the "modern day Rolodex" creating the ripple effect to widen your potential network
  • The power of recommendations and endorsements and when to ask for them
  • The power of groups and 2 strategies behind joining groups
  • Armchair marketing for warm introductions: leveraging the free prospecting tool to establish connections and nurture business
  • Copywriting: content, curating content and what to say in messages
  • How to work your way around the admin dashboard
  • Plus: a live demonstration loading a LinkedIn Pulse article
  • Plus: an overview of LinkedIn Company Pages
Cost:      $350  
When:   8.45 am - 12.30 pm Wed 21st Feb 2018 
Venue:   755 Albany Highway, East Victoria Park

$350 includes

 ... A 30 page handbook full of screen shots, function notes, templates, action items and step-by-step instructions to keep your LinkedIn marketing compass on course. This lets you think about the possibilities for your business instead of worrying about writing down the detail!  Plus morning tea and free off street parking.

Pre-requisites ... This is not a "how to get started" workshop, you must already have a LinkedIn personal page published.  Bring your laptop and mouse, do not bring a tablet as it does not allow you the same functionality or speed.

Naturally there is a money back guarantee, because I guarantee you will be surprised at what you can do to maximise your marketing when you put a strategy in place to be seen as the expert in your field.

Remember ... Every day you delay your LinkedIn marketing is a gift to your competition.

Hope to see you there! 

Next Marketing Mechanics on Mondays Small Group Training

26 March 2018: 3 simple layouts and wording that will attract interest for your ads, flyers and brochures

A good ad or flyer should build curiosity, promote benefits, generate interest and close sales.  Most important - it should be written from the buyers perspective!  I'll take you through headings, copy, emotional triggers, calls-to-action and show you 3 simple ad layouts that work.  You can choose the one that suits you best and have the content mapped out before you leave.

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.

23rd April 2018: Making a living from talks and workshops

Do you have knowledge or a talent to share and just need help packaging it up as a selling proposition? Let's brainstorm your offering, your uniqueness, how to package your product and get it to market, where to find your target market and get bookings. Then - marketing yourself on the day, after sales service and branding aids (not bandaids). 

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.

21st May 2018: LinkedIn Publisher, writing articles to establish yourself as a thought leader

Publisher is a game changer and article writing on LinkedIn truly drives "unstoppable traffic" to your website, blog or social media.  We will load your first article, create the graphics and work our way through the tricks I've found to maximise calls-to-action, amplify exposure, connect with those article readers and measure your efforts.  

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.

25th June 2018: Free software products to kick start your marketing strategies

There is some incredible free open source software packages that will make your marketing hum.  Products the global corporations want you to use free so they get talked about - with the assumption you buy the small upsells, see the advertising or upgrade as your business grows.  I'll show you the best that improve your marketing strategies or run rulers over your work.  

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.

23rd July 2018: Starting your Facebook page from scratch

A business page is very different to a personal page - do you need a helping hand to get started?  Together we will brand your page, work through admin/settings functions, create your navigation tabs, find your audience, practice posts and adding photos to posts.  Then you'll be ready to attend leveraging marketing from Facebook on 15th Nov if interested. 72% of Australian adults have a Facebook page, and Facebook tops Google for weekly traffic.   

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.

20th August 2018: Brainstorming your Annual Marketing Calendar

Let's work up an annual marketing calendar to future-proof the peaks and troughs. This is the one thing that makes a huge difference to your stress levels in frantically busy times and smooths out the quiet times too.  And it is so simple to achieve! You will stop wishing you had put some extra marketing in place when it is quiet, and you will avoid the stress of "late night/last minute" marketing when you are busy.

Small group sessions (max 5) 1-3.30 pm, boardroom style in East Vic Park.  Including wi-fi, bottomless tea/coffee and plenty of free parking. Bring your laptop and your investment is $199.


Next Marketing For The Impatient Workshop


Marketing For The Impatient Workshop Wed 8th Nov 2017

Marketing For The Impatient Workshops

A QUICK REFRESHER WITH A TWIN THEME: "MARKETING TODAY" AND "MARKETING TO BUILD A TRUSTWORTHY BUSINESS"

A marketing update for small business owners, start ups, home based businesses, consultants, tradies and BDOs:

  • 3 simple templates and wording that will attract interest for your ads, flyers and brochures
  • how to think clever and let Google do your marketing for you - for free
  • 2 simple models of purposeful networking that builds a database and sales opportunities
  • a whistle stop tour of social media, organic and paid market places
  • when daily deals might fit into your marketing mix
  • a 10 point checklist for you to rate your own website 

Secrets marketing consultants don't tell you ... because with this knowledge you can DO IT YOURSELF!

$297 includes .. 

  • coffee on arrival, and a "healthy or sinful" morning tea
  • plenty of free off street parking
  • a market place table for your promotional materials
  • introductions all round before morning tea break
  • to help you keep your marketing compass on course, a complete set of workshop notes/templates/checklists and action items for your immediate use and later review

9.30 - 1.00 at Bendat Community Centre, 36 Dodd Street Wembley. 

Remember that every day you delay your marketing is a gift to your competition! Hope to see you there!

Instant Access

to free resources, DIY videos, interviews, tips and marketing articles.

For simple marketing tips you can replicate yourself ... ideas that won't break the bank! Plus invitations to DIY workshops, coffee conversations, Facebook and LinkedIn training etc.

  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.


    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.


    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.


    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.


    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.


    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.


    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.


    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably


    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.


    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.


    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.


    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!


    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.


    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.


    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.


    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.


    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."


    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.


    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.


    Jan Cross, Extraordinary Mind Project