Marketing Talk Blog

Before you print your next business cards, do you have a call to action visible in print?  Think about how you can drive traffic to your website or to your location.  For eg a solicitor could say “log on to my website at …… to view a list of items to discuss with your family before you write your will”.  An excerpt from “Marketing for the Impatient” (page 6) available from the online shop.

Are you monitoring the traffic to your website? 


There is a lot to be understood about your online marketing from the statistics.  If you do not have a CRM package within your website, link up the Google Analytics free software.  It is a free software, all you need is a Gmail account to get started.

To check if the domain name you would like is available, go to www.domainregistration.com.au and type into the blank box.

To check who already owns a domain name, go to http://whois-generic.ausregistry.net.au/whois/blank_whois_local.jsp?. 

  1. An article I've written for AMEX was posted today if it interests you to read it.

    The decision to outsource your marketing or keep it in-house applies equally to big and small businesses. While large businesses typically have marketing teams to manage their relationships with consulting firms, small ...
10 Jan
Here is a tip on Blogging:
Adding a blog to your website is the simplest way to keep your content fresh. The search engines love new information so typing in a couple of lines to your blog once or twice a week does the trick! 
It doesn't matter if your blog is on your website home page or a separate section within your website. Both work equally.

Happy New Year!

I've already opened the
fortune cookie for you,
so you can see your year ahead.


As Peter Drucker once said ... "The best way to predict the future is to create it yourself".

Before you print your next batch of business cards, do you have a call to action visible in print?

Think about how you can drive traffic to your website, to your location or your social media site. For eg a solicitor could say “log on to my website at …… to view a list of items to discuss with your family before you write your will”.

An excerpt from “Marketing for the Impatient” (page 6) available from the online shop.

If you have administration rights to your website you can do it yourself and it won't cost you a cent to rev up your search engine rankings.   

Why not book a web optimisation session to find these 8 things, plus 5 features you can add to make your site more interactive and the 3 free things you should register for to guarantee your ongoing organic rankings.  Visit "Whip Up Your Website" to learn more. 

If you compose a newsletter to send out to your community then remember to add your own email address to the list so that you receive it in your Inbox when it is circulated.  


Saves wondering if it went out on schedule!

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  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.


    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.


    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.


    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.


    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.


    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.


    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.


    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably


    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.


    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.


    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.


    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!


    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.


    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.


    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.


    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.


    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."


    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.


    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.


    Jan Cross, Extraordinary Mind Project