Marketing Talk Blog

Official Small Business Forum ContributorI've written some marketing articles for the Small Business Forum, a new site created in 2010 for Australian Small Business owners. Visit www.smallbusinessforum.com.au for lots of interesting articles on all business topics.

If you have administration rights to your website you can do it yourself and it won't cost you a cent to rev up your search engine rankings.   Why not book a web optimisation session to find these 8 things, plus 5 features you can add to make your site more interactive and the 3 free things you should register for to guarantee your ongoing organic rankings. This "wave goodbye to winter web optimisation offer" is valid in September 2010 for $397 inc GST.

Google purchased YouTube about 2 years ago, which means Google ranks YouTubes on your website and your blog highly.  Try creating your own with a good quality digital camera/mobile phone with a movie attachment.  Keep it short, talk about what your business can do for your target market, a tip that will help your target market or interview someone that will be of interest to your customers.  Load it up to YouTube first and they will do all the sizing for you, then add it to your blog and website.  Give it a go, it won't cost you a cent.
Diversifi was announced Business of the Year 2009/2010 at the Choice Aggregation Services Gala Awards.
 
The award is in recognition of Julie and her team's committment to the growth of their business over the last 12 months.  Well done Julie!
small business awardsCongratulations to Paul Faix of Fortix for a string of award wins in the last 2 months.  Winner CEBA Small Business of the Year 2010, Winner CEBA Best Service Based Business 2010, Winner CEBA Best Commerce and Industry Business 2010 and Finalist Telstra WA Innovation Award 2010.  Well done Paul, Ann and the team at Fortix.  These awards reflect your true service based mentality at Fortix. 

Crack the Code of Marketing Workshops in May were popular so I will probably run another full day workshop in October.  If "Marketing For The Impatient" and "How to Market Yourself For Free" topics appeal to you, then register your interest with Sherryn on sherryn@marketingtalk.com.au

Congratulations to Karen Kotze, owner of the The Bodhi Tree in Mt Hawthorn. Karen won the WA Telstra Sensis Award for Social Responsibility and it is exciting to see she achieved this soon after her cafe and bookshop turned one. A well deserved winner, and a favourite cafe for me on the corner of Oxford Street and Scarborough Beach Road. Well done Karen!
23 Jun

small business networkingHaving a great week meeting entrepreneurs. Spoke at Welshpool BEC last night about 10 quick marketing strategies to rev up your business.  This afternoon at the Real Logic training sessions about branding, your database & networking. 

So many interesting people with great businesses in Perth.  

Another group of small business owners and tradespeople have learnt how to market themselves for profit and success.

Here is a photo of some of the participants who workshopped the quick fixes to ignite their business and the best FREE marketing tactics they can apply.  Contact Sherryn if you would benefit from marketing/sales industry training at your workplace or to ask her when the next pubic workshops are planned.   
Now 24 more business owners have cracked the code of marketing. Thoroughly enjoyed myself yesterday sharing simple yet effective ways to market yourself on a tight budget, and strategies that will give you instant results. Can't wait to hear how everyone puts it into practise now.
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For simple marketing tips you can replicate yourself ... ideas that won't break the bank! Plus invitations to DIY workshops, coffee conversations, Facebook and LinkedIn training etc.

  • We engaged Sherryn’s services last year to help give our marketing a boost. What a welcome surprise to find someone so warm, down to earth and so darn smart at what she does!  With her guidance, we got a fresh marketing plan together which was easy to implement and suited our business needs to a tee.


    Trish Rickaby, Onya Innovations
  • Sherryn is professional, confident & her presentations are very engaging. I would recommend her presentations & workshops to business owners & those responsible for the marketing in any small to medium sized business.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks Sherryn.  As usual you have worked your magic and made my letters and fliers more impactful.  It is great to have your expertise at my disposal and of course I will contrinue to work with you because I know I'm on a winner if I follow your advice.


    Tracy Browning, Goldfields Exploration Tenement Services, Kalgoorlie
  • Yesterday as I listened to your keynote presentation I felt excitement in the room as people kept pace with your well planned professional presentation.


    Sylvia Marina, Sylvia Marina International
  • Thank you for a great year with Coffee Conversations & Marketing Talk newsletters. The tips & workshops have really helped me keep up to date & reinforced key steps in marketing tasks.


    Sacha Henry, Beach Stays Australia
  • Sherryn really understands small business.  We receive many compliments about her work, from our clients that she is mentoring or from the attendees at her Curtin Growth ‘Instant Impact Marketing’ workshops.  She is a genuine “people person” and cares about her (and our) clients – it’s a privilege to work with her.


    Richard Thorning, Director, Centre for Entrepreneurship, Curtin Business School
  • Sherryn has been our marketing advisor since 2004.  Being a service based business it's not always easy to describe our operations, yet she is a creative thinker, distilling information & writing us smartly worded copy.   I'm confidently growing my business & look forward to overcoming marketing challenges with Sherryn's help.


    Paul Faix, Fortix
  • I would like to thank you for the training you provided us at WACOSS.  Your professional yet easy going approach, well customised program and excellent training approach meant that the training you delivered on social media was not only a sell out 3 times, it was highly rated by participants.  Thanks, it has been a pleasure working with you.  I will keep you in mind for new possibilities in the future.


    Michelle Burgermeister, Training Cordinator, WACOSS
  • Sherryn is particularly focussed on helping busy small business owners make effective but not time-hungry changes to the way they market themsevles.  I highly recommend her - she's helped me immeasurably


    Melanie Strang, Ecoedge
  • Sherryn has been very generous with her time & has helped us with marketing ideas, creative input & implementation, website & brochures.  We love working with Sherryn & are certain that she will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Lorraine and I have just completed some marketing consulting with Sherryn from Marketing Talk which we received through the BiZFiT program. Sherryn was fantastic and she has motivated Lorraine and I, and showed us some very useful tips that we are now implementing in our business. This support is greatly appreciated and has helped us look at our marketing differently.


    Lorraine and Jason Hutchen, Red Manna Waterfront Restaurant
  • Sherryn took the time to understand exactly what sort of business we have, where we want to be positioned in the market and the type of people we are.  She is incredibly perceptive and has come up with a marketing path tailor-made to suit our company, with the result that we feel very confident with all her recommendations.  She will continue to be an integral part of our future company development.


    Kirsten and Brett Williams, Eco-Logical Building Company
  • Sherryn’s approach to marketing is not only informative but she provides practical tips and ideas that participants are able to implement immediately with little or no cost. She is professional, confident and her presentations are very engaging.


    Amanda Day, Manager, Women's Markets WA, Westpac
  • Thanks for your marketing seminar.  As a new business we strive to market our business on what one would call a “beer budget”.  I found your seminar very useful & I have now implemented many of the tips & strategies into my own marketing plan.  You spoke very clearly & I was able to understand your methods taught at the seminar. I have no hesitation in recommending you to anyone.


    Justine Mamootil, Par 3 Indoor Golf
  • Thank you for helping us out and for being so prompt.  It has been a pleasure dealing with you.


    Jon Partridge, Westbuild
  • Thanks for creating a national magazine editorial and advertorial, then fixing my website content.  Everything was spot on, couldn't get any better.  Thanks!


    Jo Dickinson, Director, ROPS Engineering
  • Sherryn has given me invaluable advice & offered marketing tips that have assisted me in the creation of a new business concept.  Her vast marketing experience has enabled me to think in a more creative way & explore new posibilities.


    Gerard Ashcroft, STREAMnet Digital
  • Hi Sherryn, This Monday our first newsletter was sent out and I had 3 replies the same day from USA, a former guest and a Swiss couple ready to book who also said they would forward it to their Singapore friends. So, all in all I am very happy with the result so far and thanks for sharing your knowledge on how to get newsletters opened and action.


    Elizabeth, The Traill, Margaret River
  • I love getting your newsletters!  They energise me and fill me with good ideas.


    Di Graham, Media & PR, Small Business Development Corp
  • We’ve enjoyed working with Sherryn & grateful for the valuable marketing insights she shared.  She is motivated, extremely innovative, & helped make our marketing & website development easy to understand.  Always patient, & able to work at our pace.  Definitely looking forward to the next project.


    Anne Opferkuch and Jack Keeley, Winthrop Gardens Supa IGA
  • "I'd been in business 7 years before attending Sherryn's course.  I had no idea I was potentially losing a lot of extra business until I understood a few simple lessons. It gave me great ideas! and I am now implementing Sherryn's teachings to run my business more efficiently. Thanks Sherryn."


    Andrew Meyland, Star Tint
  • I engaged Sherryn to present to Westpac’s Women’s Network in February 2010. Not only was she a pleasure to deal with prior to the event but the feedback from our participants was outstanding – event ratings were the highest we’ve had for 12 months.


    Amanda Day, Manager Womens Markets WA, Westpac
  • Hi Sherryn.  Thanks so much ... inspiring, information session.  Priceless to be able to see a clear pathway.


    Jan Cross, Extraordinary Mind Project