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Hi Ellen

Welcome to Marketing Talk's September newsletter

Escaping is on my mind right now ...  

I'm planning 2 escapes away.  I'll be walking a third of the Cape-To-Cape Walk in our southwest next week and another break with friends in Dunsborough in October.  That's escaping for two different reasons, so have you thought about escaping your business?  And if this has given you fleeting thoughts about selling your business ...  then here are two things you can protect to onsell as tangible assets.  Your BRAND and your DATABASE.

Your brand is your  ...

1.   Commitment to your customer
2.   What your customer can expect from your products/services
3.   Why you are different from your competitors
4.   How people perceive you
5.   Your guarantees benefits and features

It is everything written, visible, the culture, your advertising and communication styles.  Think about how the phone is answered, what your team say, your packaging, how your ads and promotional materials present and the integration of your website, customer service and social media.  

These are just a few things to get you thinking about brand consistency for your business.  Brand building, brand strategy and brand equity are important and considered a tangible asset when selling your business.  

Your database  ...

1.   Is not a shoe box full of business cards
2.   At a minimum create an Excel record of your customers, suppliers, prospects etc
3.   With permission, respectfully send your database tips, offers, news, stock alerts, eblasts etc
4.   Actively build your database so that it forms a strong asset for your business
5.   Keep in touch to keep your business top of mind - enough to show you value the continuing relationship

A database is one of the best assets for real growth and untapped profits.  Remember that you cannot spam email, you must have secured permission first to make contact.
 Your brand ...  and ...  your database double as marketing tools ...  and tangible assets if you plan to sell your business. 

So make them work for you. 

NEXT COFFEE CONVERSATION IS WEDNESDAY 30TH SEPT

 "5 easy marketing tricks you'll love"

So will you join me at Sassy Cookie in Vic Park?

Same format as always.  "How To Marketing" in small bites, one topic at a time, sweetened with a barista coffee and a cupcake. Learn how to get your business noticed, remembered and referred.  

9.30 to place your coffee order and meet other small business owners, 9.45 "5 easy marketing tricks you'll love", and 10.30 for introductions and connections cafe style.

Remember that every day you delay your marketing is a gift to your competition!!  so ...  reserve your place online now. 

 

WHAT IS YOUR MARKETING TIP?

Share it and win "Marketing and Advertising In a Nutshell" on sale in the online shop for $27.  This ebook is packed with easily understood marketing theory + 15 simple marketing tips and 15 formatting tips to improve your next ad copy.  

Email your idea and with your permission it will be shared with readers in a future newsletter. Readers love the learning curve from other business owner's tips ... so share yours!

HOW ABOUT THIS MARKETING IDEA?


Carol Redford of Stargazers Club WA has been test and measuring her Facebook insights and says:

"I've noticed that if you post your own image with an update, it certainly reaches more viewers than by just sharing someone else's image or photo".

Good spotting Carol, and if you are a star gazer too, check out all the brilliant night sky photos at www.stargazersclubwa.com.au.  
Thanks for your tip, and Carol wins e-book "Advertising and Marketing In a Nutshell" valued at $27 from the online shop.



With brands and databases in mind, I'll leave you with a Benjamin Franklin quote. 



"By failing to prepare, you are preparing to fail".



Until next month,



 Cheers
       
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